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Reeve Benaron at the Direct Response Visual Data, Inc

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Reeve Benaron is the Co-Founder, Chairman of the Board at AudienceX. Up to now, the firm is the most comprehensive cross-platform advertising solution with an audience of 98% of all U.S. adults and 100% of mobile users. AudienceXO has advertisers offering their products in more than 40 countries through AudienceXO’s digital marketing platform. 

 

Previously, Benaron served as Chief Executive Officer of Direct Response Visual Data, a technology visualization company that he founded in 1995. Before that, he was employed at Procter & Gamble, where he held various positions, starting as a corporate research analyst and continuing to keep sales and marketing positions. Reeve Benaron is an Adjunct Professor at The University of Michigan’s Ross School of Business.

 

  1. Education

 

He holds a B.S. in Chemistry from the University of Michigan and an MBA from the Ross School of Business at the University of Michigan.

 

  1. Career History

 

He joined P&G in June 1989 as a corporate research analyst and was selected to head the company’s packaging business before leaving the firm in 1993 to start Direct Response Visual Data, Inc. (DRV). Reeve Benaron says that the company was later renamed Procter & Gamble Visual Data and was sold to Unilever in 1999. Benaron then became an officer at Unilever, where he held several positions, including director of marketing, global media planning and distribution, and chief marketing officer.

 

  1. Honors

 

He has received Stevie Awards and the D.M. Magazine Hero Award. Reeve Benaron was inducted into (2012) The Direct Marketing Hall of Fame and has been named one of the very best CEOs to work for in the United States by Business Week. 

In 2013, Fortune named him one of the “20 Most Powerful People in Marketing.” Success is achieved through hard work and dedication. Success is not achieved through luck or chance. According to Reeve Benaron, the decisions that led to your success resulted from hard work, perseverance, and, most importantly, a positive attitude. Any decision that has a positive outcome is a good one because it makes your life better.