According to Michelin’s Katelyn Berry, the company has operated successfully for over 100 years. Thanks to its history and focus on innovation, Michelin remains ahead of its competitors and the EV revolution. The company believes in providing sustainable products for future vehicles through its unique tire production expertise.

The company’s vice president notes that they know that more companies might participate in the change in sustainable mobility in the future. That’s why Michelin intends to partner with other stakeholders to provide the needed mobility solutions in the industry.

Michelin’s Future Plans on Hydrogen-Powered Vehicles
Since electronic vehicles require more time before dominating the industry, they might share the roads with hydrogen-powered cars. However, evolution in the sector might result in self-driven vehicles controlled through AI and cameras.

According to Ms. Katelyn Berry, Michelin believes that hydrogen-powered vehicles will have flooded the market by 2045, and that’s what it is pushing for because of the technology’s numerous benefits. The company created the Symbio joint venture to hasten the provision of sustainable solutions with hydrogen. It believes that hydrogen will play a significant role in providing clean mobility and electric batteries because of its benefits.

About Katelyn Berry
Katelyn Berry is Michelin’s vice president and general manager for the business-to-consumer portfolio. She has earned a good reputation for creating financial value for the organizations she has worked for throughout her career.

Ms. Berry went to Chicago’s DePaul University and graduated with a B.S. and M.B.A in marketing. She chose the institute because it provides students with equity, diversion, and inclusion. The same attributes led her to serve as the executive sponsor for the company’s LGBTQ+A group. Learn more about Katelyn Berry