Pepsi and Coke have been major rivals for a long time over which company can produce a soda that can be tastier. The two companies own a significant share of the soft drink market in the world, but for the first time in their history, they have started getting worried. Sodas are ceasing to be popular as more people are abstaining from drinks that contain high sugar concentrations and artificial sweeteners. People are continually being conscious of their health. Many people have begun being careful with the nutrition labels on cans of beverages. Thus, entrepreneurs like Yanni Hufnagel have heard the cries of consumers who want drinks that do not risk their health. He conceived the idea of Lemon Perfect in 2017 and launched it the same year after being a basketball coach for over a decade. Lemon Perfect is simply a bottled water beverage that has organic lemon juice.

Lemon Perfect’s current valuation exceeds $100 million. However, its owner and founder, Yanni Hufnagel, has high hopes that the company will surpass a valuation of $5 billion in the future. Looking at it, a valuation of $5 billion is very reasonable. Coca-Cola Company bought Vitaminwater for $4.2 billion in cash in 2007. Fortune Business Insights, a market researcher in the food and beverage sector, anticipates that the between the years 2021 and 2028, the market will grow with a difference of over $9.17 billion. Hufnagel has a vision that his company will one day be as big as Coke and Pepsi, but he does not want to raise the prices above $1.99 for every bottle to reach those heights since he wants everyone to have access to the beverage.