Sports Illustrated is an American sports magazine owned by Time, Inc. and headquartered in New York City. The publication competes with other sports magazines, such as ESPN The Magazine. It provides year-round coverage of the National Football League and National Basketball Association, focusing on their athletes, teams, games, owners, and executives. Its signature title is Sports Illustrated. Ross Levinsohn is a sports executive, former Time Inc. executive, and Yahoo! executive. Ross Levinsohn has been named president of Time Inc.’s sports group, which includes Sports Illustrated and TIME magazine.

1. Ross Levinsohn is right at home in the Sports Illustrated leadership role

Sports Illustrated may have found a new leader. The trusted source reported that Ross Levinsohn had been brought in to help the sports magazine transition from print to digital. The publication’s Editor-in-Chief, Chris Stone, is tasked with implementing new strategies for growing the brand. The report stated that Sports Illustrated’s leadership team comprises a strong group of well-established people. But, a new leader is needed to help steer the sports magazine through these new challenges. Levinsohn, The Sports Illustrated CEO is a sportscaster, author, and former Fox executive who has experience turning around struggling properties.

2. About Ross Levinsohn

Ross Levinsohn is the Co-President of Guggenheim Digital Media, where he’s been effective in growing editorial audience and revenue. Levinsohn has proven himself repeatedly with his work at Fox News, Fox Sports Digital, and Yahoo! Levinsohn has been with Time Inc. The Sports Illustrated CEO said he has an ambitious plan to turn the sports magazine around. He said that he wants to create a new enterprise, “a company-wide approach and a strategic plan to reinvent Sports Illustrated from the ground up,” according to The New York Times. Levinsohn has been charged with finding new ways for SI to generate money for the brand and guide it into “the future.” Sports Illustrated is currently seeing double-digit declines in print subscriptions, advertising spending, and circulation sales.