Business

Podcaster Greg Soros Turns Mentees Into Award Winners

When podcaster Greg Soros set up a mentorship track inside Podcraft Media Lab, he wasn’t chasing quick wins. Months into the program tied to the Podcast Academy’s diversity fellowship, the results are hard to ignore: several mentees have landed major distribution deals, and three of their shows cracked six figure downloads within a year of launch.

Those numbers matter to Soros because they prove mentorship can produce careers, not just hobby projects. He built the initiative to reach creators from underrepresented communities who often lack the connections or studio access that established shows take for granted, the same barriers Soros faced early in his own path toward becoming a working podcaster.

Turning Guidance Into Results

One of those success stories is Maria Rodriguez, whose investigative show “Border Stories” recently won a podcasting award after working with Soros. She credits him with teaching more than production polish.

“He doesn’t just teach production techniques,” Rodriguez said. “He shares the business acumen that transforms passion projects into sustainable media ventures.”

That business acumen includes pitching sponsors, negotiating distribution agreements, and building revenue models that outlast a single season. Greg Soros draws on his own path, which included training at Berklee College of Music and time inside major podcasting studios before he launched his own company.

Watching the Ripple Effect

Rodriguez’s award and the six figure download numbers from other mentees have started drawing notice from bigger podcast networks, some of which are rolling out their own mentorship efforts. Soros treats that attention as confirmation that his model works.

He still frames the work in personal terms. Helping a mentee win an award or land a deal, the podcaster said, is proof that investing in new voices pays off for the entire field, not just for Podcraft Media Lab.

Soros plans to keep the fellowship running alongside his paid client work, treating the two as complementary rather than competing priorities. He argues that the creators he mentors today could become the collaborators, and even the competitors, who push the wider industry forward in the years ahead. See related link for additional information.

 

More about Greg Soros on https://about.me/greg-soros-podcast