Amy’s Kitchen is a company that makes and sells frozen food. The company focuses on organic, all-natural ingredients with no preservatives. Amy’s Kitchen started in 1987 by making pies and frozen pizzas. The company now makes a lot of different foods, including frozen pizza, pasta, burgers, cheese, soups, and desserts like ice cream and pies. It is the national leader in organic and vegetarian frozen and canned foods surveyed over 2,000 Americans to understand the motivation behind a meatless diet. The survey indicates that more than half of adults are choosing to eat more meatless meals and are broadening their definition of meatless. The primary motivation for eating more meatless meals is to improve their health by consuming more fruits, vegetables and the urge to protect the environment and animals. It is the first time that a frozen food manufacturer has conducted a national study on the contemporary eating habits of American adults.

This knowledge allowed Amy’s to invest heavily in vegetarian products that provide their customers with a healthy, wholesome and natural alternative to meat. Amy’s Kitchen is an excellent example of how businesses can educate their consumers, which helps drive demand for plant-based foods. It is essential for many companies because the demand for plant-based products has been rising. Due to rising demand and portion sizes, frozen food costs are also expected to increase sharply as the price parity between organic egg production and fruits such as strawberries, onions, or tomatoes increases. The average consumer embraces healthier options and is willing to pay more.