We have all heard of this phrase before, and some may have already indulged in the practice.

What am I talking about?

Quite Quitting.

According to business leader Krishen Iyer, quiet quitting is not new; the act has been around for a long time, but the phrase has recently become more popular.

When you have a toxic work environment with coworkers who are uninspired and who feel underappreciated, the effort and the level of enthusiasm take a hit.

Krishen Iyer, a marketing genius, expresses that when you have a happier work environment, you have more satisfied workers. If you have happier workers, you have a business that will thrive and grow. 

“Employee happiness leads to more longevity, higher retention rates, and more satisfied customers.” – Krishen Iyer

This makes a lot of sense. 

In marketing, everything revolves around emotions. People buy off of feelings and impulses, Krishen Iyer recalls.

Suppose you come to convey a video, article, or message that oozes happiness, positivity, and just good energy overall. In that case, the chance of making that sale or getting the client dramatically increases.

Krishen Iyer adds that if you are struggling in marketing, and it feels like your team needs to deliver something of value, how about raising their level of enthusiasm?

To be a leader, you must bring the best out of those who follow behind you.

When you have a team that is happy and dedicated to a cause, the skies are no longer the limit.

As Krishen Iyer comments, they are the starting point.