Business expert Jason Hope believes that up to now, business happens online. Many people have access to the internet in today’s society, which has led to the emergence of websites like Facebook and Instagram. These resources benefit individuals because they are used for learning, imparting knowledge, and even starting enterprises. 

Businesses, meanwhile, use social media sites like Instagram and WhatsApp to sell their goods and engage with customers. The activist investor Jason Hope firmly believes that social media is crucial for business growth. Customers can buy anything they want through social media platforms. The more followers a page has, the more likely someone will purchase. 

Additionally, social media has fewer trolls, less uncertainty, and more sales than commercial websites. Social media sites are not just used for commercial use but also for entertainment. According to consumer behavior statistics, internet users use these platforms for an average of 2 hours daily. Jason Hope claims that social networking sites aim to uplift people and keep them informed on the most recent news with this in mind. 

Hope also highlights the importance of mobile devices for social networking. Almost 91% of internet users use mobile social media. Therefore marketers need to recognize its significance and act accordingly (Imdb). 

Although there is a good amount of advertising for mobile apps, the activist investor argues that a strong online presence is more important than specialized marketing. Jason Hope thinks younger generations are less interested in Facebook because of the loss of confidence following data leaks. However, he contends that Facebook can regain its position as the social media leader if Mark Zuckerberg can restore this trust and create intriguing features.