Every business in the society has a story about its roots. Some businesses are started by people who were passionate about the industry while others are created by individuals who needed something to pass time. Some professionals work on their goals for years before they can start to enjoy the fruits of their labor. When these people go through all hardships in the modern environment to pursue their business goals, it means they are ready to make change in the society they are living in. These are the people who sacrifice their time and lots of resources because they want to offer solutions to the consumers. Yanni Hufnagel took the greatest journey in business with just a simple dream and a few dollars. The dream of the American basketball player and coach was to bring some exciting and life changing disruption in the United States beverage industry. The American consumers had already changed the way they were taking their beverage after so many junk items found their way into the society. Yanni Hufnagel desire was to offer different and unique beverages.

Even with this great dream, Yanni Hufnagel was still busy coaching one of the local basketball clubs in the country, with the major goal of making it the best. As a university basketball coach, Yanni’s time was always spent in the field with the team members. After learning about a ketogenic diet his friends at the club were using, Yanni began researching about it. Yanni practiced the diet for a while, and the first rule of the day while under the diet was taking some organic water with some freshly squeezed lemon water. The process of squeezing his lemons inside the water was a tough for him. After drinking the water, however, the feeling was always amazing, so it was worth all the struggle. Yanni stuck with the challenging morning routine because he was enjoying the results in his body. Days later, the coach discovered most of the players were taking some anti-oxidant water after playing. The water was in all the lockers belonging to the players, but it was not the best. Yanni got his great idea for business from this experience.