Why Luiz Carlos Trabuco Cappi Command Respect in the Brazilian Financial Industry

Luiz Carlos Trabuco Cappi is a household name in the Brazilian banking sector and the entire financial industry. Perhaps because he is the president and newly appointed chairman of the second largest private bank, Banco Bradesco SA. However, financial sector pundits attribute Luiz Carlos Trabuco Cappi’s prominence to his proven ability to alter the prospects of institutions.

Take his stint at Bradesco Seguros for instance, Luiz Carlos Trabuco Cappi was the president of Bradesco Seguros between 2003 and when he was appointed the fourth CEO of Banco Bradesco SA. Bradesco Seguros is one of the two subsidiaries of Banco Bradesco SA, and it is in charge of the company’s insurance business. At the helm of Rio de Janeiro-based Bradesco Seguros, Luiz Carlos Trabuco Cappi established structures that saw Bradesco Seguros double in size and increase its revenue contribution to its parent company by five percent. Luiz Carlos Trabuco Cappi’s performance attracted the honor of various professional bodies and publications. Luiz Carlos Trabuco Cappi received the titles of “Business Sector Leader,” and thrice as ‘’Business Personality of Insurance. “

At the helm of Banco Bradesco SA as the CEO, Luiz Carlos Trabuco Cappi accomplished projects that set the bank apart from its competitors. He established the award-winning Unibrad Corporate University. The university came to be because of Luiz Carlos Trabuco Cappi’s interest in quality service delivery. The corporate university embarked on a mission to train Bradesco’s staff including those of higher management team on the importance of quality service delivery as opposed to market leadership. In addition, Luiz Carlos Trabuco Cappi continued the bank’s acquisition spree. Under his stewardship, Banco Bradesco SA acquired Ibi Brazilian, Ibi Mexican, and HSBC Brazilian unit. The recent purchase cost Banco Bradesco SA $5.2 billion. Luiz Carlos Trabuco Cappi supported the purchase emphasizing that it had bestowed on Banco Bradesco SA at once what the bank would have achieved in six years of organic growth. Indeed, the takeover pushed Bradesco closer to its main rival, Itaú Unibanco.

The 66-year-old Luiz Carlos Trabuco Cappi’s time at the helm of Banco Bradesco SA is limited, as he will retire in March, as required by the bank’s constitution. In anticipation of Luiz Carlos Trabuco’s retirement, Banco Bradesco SA’s appointing authority is scouting for a new chief executive officer. The culture at the Osasco-based Bradesco demands that Luiz Carlos Trabuco Cappi’s successor must come from the bank’s existing talent pool, and not from outside the company. Banco Bradesco SA will be looking at its high-ranking executives to identify a professional who will not only match up to Luiz Carlos Trabuco Cappi but also CEOs that came before him, Amado Aguiar and Lazaro de Mello Brandao.

Some high-ranking executives rumored to be under consideration include Mauricio Machado de Minas, Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, and André Rodrigues Cano. The seven are in charge of the bank’s crucial departments such as the human resources department, IT department, treasury and lending department, etc.

Lazaro de Mello Brandao

Lazaro de Mello Brandao presided over the board of directors of Banco Bradesco SA for over 25 years. He resigned towards the end of 2017 in the interest of the board’s continuity. Lazaro de Mello Brandao, 91, was instrumental in shaping Banco Bradesco SA’s culture, particularly on succession. He preferred Banco Bradesco SA’s employees being promoted to leadership ranks within the company to appointing non-Bradesco’s professionals to occupy leadership positions in the company. Following his resignation, Luiz Carlos Trabuco Cappi was named the new chairman of Banco Bradesco SA. Luiz Carlos Trabuco Cappi is officially the third chairman of Banco Bradesco SA.

For more, please read http://www.valor.com.br/financas/5194121/trabuco-apesar-das-incertezas-investidores-acreditam-no-pais.