While everyone needs clothing, there does seem to be a necessity for the art of fashion. After all, brands do need to sell items. This is one of the reasons that they experiment with different designs and styles. Given that there are plenty of different designs available, one of the worst things to be is boring in the fashion industry. When there is very little variety, this can result in fewer sales. Kate Hudson has seen this lack of variety in active wear. Kate has a passion for fitness. However, she is also very conscious about fashion and is willing to step outside of the established zone in order to express her own style.
She has not only come to enjoy fashion, but has also wanted others to enjoy it as well. Therefore, she has set up Fabletics and expanded the brand in multiple ways. One of the reasons she has set up Fabletics is so that she can fight against being boring for fashion. The whole point of fashion is to be artistic, unique and fun. People must be given the room to find their own artistic and unique style if they want. Fabletics has given women the ability to find their own style with active wear.
One of the risks that come with a boring rut in the fashion industry is that people will either be intimidated with fashion or just not interested in it. Also, people will be looking for the cheapest item if every store sold the exact same item. This is one of the reasons that a unique and interesting design is important. Women are especially encouraged to be very unique in their fashion choices.
Women are encouraged to value themselves and go for the greatest joy that they can get. This includes wearing clothes that make them feel valuable no matter how large they are. The founder of Fabletics, Kate Hudson has brought high fashion to the population of women that have been largely ignored. Plus-sized women are now able to enjoy a lot of the high fashion and great styles with active wear from Fabletics.