José Borghi is One of the Most Influential Advertisers in Brazil

José Henrique Borghi, founder of the Mullen Lowe agency, previously known as Borghi Lowe, is renowned as one of the most prominent advertisers in the medium. He is the creator of campaigns of great repercussion like Mammals of Parmalat, in which children appeared dressed in animal costumes and sang memorable jingles and the one of the Sazón with the hit of Zezé di Camargo and Luciano, “It is the love”, that also is remembered to this day.

While still in junior high school, his sister called him to see a performance at the Castro Neves Theater to help him decide on his career. The performance was a display of profitable Vts that were given in Cannes. From there, José Borghi already knew what his career would be, but he could hardly have predicted that in the future he would be winning one of the Cannes lions.

Born in Presidente Prudente, José Borghi graduated from PUC Campinas in Advertising and Propaganda by PUC. His first job was in 1989 at the agency Standart Ogilvy. His exemplary workat the Ad Agency and surpassed reputed agencies such as the FCB, Talent and Léo Burnett. Together with Erh Ray they started BorghiErh.

They started with nothing and hard to work hard doing everything from media to planning, to designing and serving. The success was great and was soon bought by Lowe, becoming Borghi Lowe in December 2006. Recently merged with Lowe & Partners and the Mullen group, the agency is now called Mullen Lowe Brasil.

From the beginning of his career he has been in charge of important cases, besides those already mentioned. The advertiser’s campaigns for Honda and other large companies that have won several awards.The most prominent awards are: 14 Cannes Lions, 7 London Festival Awards, 10 The One Show Awards, 11 at the New York Festival, 15 April Advertising Awards among other Brazilian advertising recognitions and more information click here.

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