José Borghi is One of the Most Influential Advertisers in Brazil

José Henrique Borghi, founder of the Mullen Lowe agency, previously known as Borghi Lowe, is renowned as one of the most prominent advertisers in the medium. He is the creator of campaigns of great repercussion like Mammals of Parmalat, in which children appeared dressed in animal costumes and sang memorable jingles and the one of the Sazón with the hit of Zezé di Camargo and Luciano, “It is the love”, that also is remembered to this day.

While still in junior high school, his sister called him to see a performance at the Castro Neves Theater to help him decide on his career. The performance was a display of profitable Vts that were given in Cannes. From there, José Borghi already knew what his career would be, but he could hardly have predicted that in the future he would be winning one of the Cannes lions.

Born in Presidente Prudente, José Borghi graduated from PUC Campinas in Advertising and Propaganda by PUC. His first job was in 1989 at the agency Standart Ogilvy. His exemplary workat the Ad Agency and surpassed reputed agencies such as the FCB, Talent and Léo Burnett. Together with Erh Ray they started BorghiErh.

They started with nothing and hard to work hard doing everything from media to planning, to designing and serving. The success was great and was soon bought by Lowe, becoming Borghi Lowe in December 2006. Recently merged with Lowe & Partners and the Mullen group, the agency is now called Mullen Lowe Brasil.

From the beginning of his career he has been in charge of important cases, besides those already mentioned. The advertiser’s campaigns for Honda and other large companies that have won several awards.The most prominent awards are: 14 Cannes Lions, 7 London Festival Awards, 10 The One Show Awards, 11 at the New York Festival, 15 April Advertising Awards among other Brazilian advertising recognitions and more information click here.

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Mike Baur and his role at the Swiss Startup Factory

He is a Swiss-based businessman and a well-known entrepreneur. He is the Co-founder and manager at Swiss Startup Factory.Baur has experience in the banking industry for the past two decades including at the Clariden Leu and UBS. Mike Baur holds an MBA from University of Rochester New York and an Executive MBA from the University of Bern. His finance and business career began at Swiss Banking, and his entrepreneurial spirit led him to start his own company.

Swiss Start-Up Factory is based in Zurich. It was launched in 2014 and looks for accelerated thriving digital entrepreneurs. The company provides various opportunities day today through its strength of its network in Switzerland and around the world. Swiss Startup runs a three-month accelerator program which provides a platform for mentorship, service delivery and coaching as well as networking opportunities to help up-coming entrepreneurs to achieve their goals.

Mike shows his business expertise by offering training and mentorship for business start-ups owners. Mike also provides funding advice and make an introductory meeting for his clients and potential clients.

He left the banking world and began investing his resources in various startup companies before forming and joining Swiss Startup Factory in the year 2014 with his managing partners Oliver Walzer and Max Meister.Baur participated as a juror at the Start Summiteer a pitching contest in the University of St. Gallen.

At the beginning of 2016, Mike Baur was named the deputy manager at CTI Investment when Swiss Startup Factory partnered with CTI. Mike Baur led the Swiss Startup Factory to an upward trend. Mike has experienced various success in his career and has featured in various business magazines and journals globally.

Mike hails from Fribourg Switzerland which he is still in touch with his roots. He had a lot of interest in Finance and Banking. He was so elated and greatly satisfied with his turning of his childhood passion as a profession that he well established.

Mike Baur spent almost twenty of his early years in Swiss Private Banking and climbed the ladder from an apprentice to Board member and Top executive of a largely independent and privately financed ICT Startup in Switzerland.

In his free time, Mike Baur is involved with the community and philanthropy works and is heavily involved in the lives of Young Swiss Entrepreneurship Programmes and various Swiss Startup Companies where he is a mentor and a financier at the same time.


Livio Bisterzo’s Green Park Brands On The Rise As Investors Join In

Many entrepreneurs will attest to the fact that success does not come easily. For those who have been successful like the CEO Green Parks Brands Livio Bisterzo, they will tell you that they had to fail severally before getting to where they are today. Having begun his entrepreneurial venture back in college, Livio says that he tried to venture into different industries and sometimes he did fail miserably but still never lost his enthusiasm. This might be the reason behind the success of his fast growing brand globally.

In 2015, the 35 years old father of three founded the Green Park Holdings with a vision of operating brands that lead to positive change in the food and drinks industry. In 2016, Green Park Brands launched their first brand Hippeas which is a snack that has rapid growth both in the UK and US coming in six flavors. The nutritious snack brought into spotlight chickpeas and targets millennial globally. Hippeas are low in calorie, rich in protein and also non-GMO. Chickpeas also release nitrogen back to the soil so there is a mutual benefit for both the soil and the plant.

Recently, Livio Bisterzo made it known that they were pleased to have on board a new investor in their family who share with them their vision as a company. Apart from Strand Equity Partners, Academy award winning actor Leonardo DiCaprio has also invested a minority in the vegan company. DiCaprio is also an environmental activist.

The Italian entrepreneur based in Los Angeles has always had the passion towards leading a healthy lifestyle which saw him establish the Green Park Holdings. Bisterzo attributes his hard-working traits to his parents who he terms as very hardworking. In only a year, his brand had launched 18000 retailers and was still on the rise.

According to Livio, what encourages him most is the enormous feedback they get from people asking where they could get their products and also appreciate the brand. In 2009, he was nominated one of London’s most influential people.

For more information about Livio Bisterzo, just click here.

Alfonso Angoitia and Grupo Televisa

There are several media companies in Mexico that are doing extremely well. Probably the top performing among these is a huge company called Grupo Televisa. It is divided into four departments: Cable, sky, content, and various businesses. Although we say it is “probably” the top performing media company in Mexico, it is definitely the biggest. In fact, it is recognized as the biggest in the entire Hispanic-speaking world. It both owns and operates over 14 TV stations throughout Mexico. It also airs some of its programs in English along the border of California.

Alfonso de Angoitia started out his career as a lawyer. He first earned a law degree from the Universidad Nacional Autonoma de Mexico. After passed the bar, he was, in fact, the legal representative of Emilio Azcarraga, the CEO of Grupo Televisa. He served as Televisa’s CFO from 1999 to 2003. In 2003 he became its Executive Vice President, a role which he continues to hold. He has also sat on its board since April 1997. In addition, he sits on the boards of Grupo Modelo as the chairman of its Finance Committee. He has been instrumental in this position since 2009. He also sits on the boards of Univision. He is also since 2010 the presiding director of Univision Holdings.

As busy as all of this makes him, he wears even more leadership hats. Angoitia has also presided as Director of Grupo Financiero Bianorte since 2015. It was also during this year that he first became Independent Director of Banco Mercantil Del Norte. He has served as the Director of Fomento Economico Mexicano since 2016. Although he is not technically the top man, Angoitia is widely considered the mastermind behind Televisa’s enormous financial success. He calls all of the shots as far as the finances are concerned.