Nathaniel Ru – Article recap

It seems like every day a new restaurant or restaurant chain is popping up somewhere, like mushrooms. Like mushrooms, they disappear after a short time, usually within six months. Sweetgreen is not one those restaurant chains. Started in 2007, SweetGreen is going from success to success and they now have over 40 locations around the country. The company was founded by three former college friends Nathaniel Ru, Nicholas Jammet and Jonathan Neman. The concept of the restaurant is simple. That is, to serve healthy, tasty salads, that are locally produced. It’s not only salads they are into, but soups also. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

Mr.Ru’s philosophy is very simple, he wants to provide healthier food for people. He wants the company to stand by that, and not be just another restaurant chain shoveling unhealthy food to customers on a daily basis. In fact, it was the trio’s experience while attending George Town University that they decided to start this restaurant concept, and they first opened one in the George Town area. The local restaurants basically served tasteless, unhealthy food. They knew that they were doing something right when during the first winter break after they opened, business was still going well despite the absence of college students. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/

However, it’s not only about the food, that makes SweetGreen stand out. Their management style is different. Like most companies, they do not have only one CEO, but three. All three of them are CEO’s and they share responsibilities according to need. In fact, they don’t even have a corporate headquarters in the traditional sense. As Ru himself puts it “we want to decentralize our headcount”. SweetGreen is also a pioneer of sorts, as they were one of the first restaurants to take orders through their website, as well as through an app! Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

Nathaniel Ru, one of the founders of SweetGreen, was born and raised in Pasadena, California. It was while attending McDonough School of Business at Georgetown University that he got the idea to start SweetGreens. He first talked about his idea with his classmates Nicholas Jammet and Jonathan Neman. From the very beginning, they decided to create a company that went against traditional wisdom. Nathaniel has received recognition for his work from several publications such as Inc’s “30 under 30”, Food & Wines “40 Big Food Thinkers 40 and under”, to name a few. Nathaniel mostly concentrates on the overall look and feel and the design concepts of the restaurants. Learn more: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html