Alejandro Pena, CEO of Keter Inc., discusses the importance of corporate charity and its benefits on society. From donating to charities to living by a code of ethics, he explains how these actions can positively impact your company’s bottom line and career.
Alejandro Pena, who has been in the corporate world for many years and has climbed up from assistant manager to president and CEO of Keter Inc., says that he still looks at life with a fresh perspective despite his years of experience in the business world. He believes it is up to individuals to go out and make a difference in the world.
Alejandro Pena also discussed how his company had maintained its momentum from its inception into the new millennium. He said focusing on quality, putting employees first, and communicating are keys to success.
Keter is an example of a company that understands the value of giving back and being part of the solution to society’s challenges. Employees are proud to be part of a company that recognizes the importance of corporate social responsibility from top to bottom, from the CEO to sales representatives.
Alejandro Pena also discussed a corporate code of ethics, which he says is the most critical aspect of running a successful company. It helps employees gain self-respect and builds respect for each other as well. With this cultural value system at Keter, there was more success from their history in the industry.
In conclusion, Pena says giving back to society is an obvious but often overlooked way to build your business because it can help bring in new customers and increase respect from the community. In addition, it’s also essential to remain ethical at all times when working with customers, competitors and employees. Upholding a value system will help you maintain your reputation as a successful company.